This is an amazing idea!
I am proud to be a female engineer. We are just as good at engineering as males. And the engineering world benefits from having a diverse population with different skills and points of view.
This new line of kids toys helps young girls develop an interest in science and math which may lead to an engineering career. Too many science and math toys are not well suited to connect with the interests of young girls. These books and building toys go together to make a fun and interactive way for girls to create something. I was lucky enough to like regular blocky Lego’s when I was young, maybe that explains it all…
If you agree, click on this link to see the Huffington Post article, and to click the bottom link and vote for this commercial to air during the Super Bowl.
Love their commercial.